Welcome to Immunize Minnesota
Our brand is more than a logo, a specific color palette, or a tagline. It is the visual and verbal manifestation of our promise to the people of Minnesota. It represents our unwavering dedication to improving vaccine rates, championing evidence-based science, and fostering equitable healthcare access across the lifespan.
As a statewide coalition, our voice must be unified. Every time we connect with a community leader, a healthcare professional, or an individual citizen, we must speak with the same clarity, credibility, and warmth.
The Immunize Minnesota brand signature is the primary visual identifier of our coalition. Every element intentionally honors our state’s heritage while communicating our health mission at a glance:
The Anatomy of the Logomark
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The State Color Palette: Deep navy and vibrant light blue are directly inspired by Minnesota’s official state colors, rooting our coalition in a shared regional identity.
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The Mississippi River Path: The flowing blue ribbon represents the Mississippi River, symbolizing momentum, access, and a continuous lifeline of health protection across communities.
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The Green Silhouette: The crisp green outline frames the state, representing the vitality of our rural communities and our promise to extend vaccine equity to every county.
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The North Star: A timeless symbol of Minnesota (L'Étoile du Nord), the gold four-point star represents rigorous science, evidence-based data, and public trust.
Brand Signature
The Anatomy of the Logomark
The complete brand signature consists of two unalterable components:
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The Logomark: The custom graphical icon containing the Minnesota outline, river path, and star.
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The Logotype: The clean, authoritative sans-serif typography displaying the "IMMUNIZE MINNESOTA" name.
